K-beauty in 2025 is smarter, simpler, and actually effective. From biotech-powered CICA-EV ampoules that shrink pores and wrinkles, to salmon DNA masks that boost cell renewal, and jelly mists that hydrate and protect in one spritz — these trends aren’t just hype. Think multifunctional toners, gentler retinol, and even AI-customized kits. Because “glowing from within” shouldn’t be code for “I look sweaty.”